Reciprocity No. 4 - Attracting Customers to Towns

This educational resource is no longer available.

Read about how consumers in three communities differed in their reciprocity attitudes; moral, social, and economic motivation; satisfaction with local retail options; intention to shop locally; and community attachment.

Pages / Length: 2
Publication Date: 03/1999

Permanent link for this product: https://store.extension.iastate.edu/product/5325