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Iowa Retail Initiative
Iowa Retail Initiative (IRI) Program: Equip your local independent retailers, invest in your local economy.

Our 3-part program:
  • IRI Champions workshop provides training and resources for the community and small business supporters.
  • IRI Coaching works directly with retailers tackling the obstacles preventing business growth.
  • IRI Snapshots trains local leaders to assess information about their retail districts, mapping, and decision-making.
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