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Iowa Retail Initiative Fact Sheet: Social Media Guide for Retailers
This fact sheet provides basic information for retailers who want to engage and grow their customer base through social media. Included are tips for creating social media posts, building relationships, branding and marketing, and building audience.
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Leading Communities: A Place-based Leadership Program
Leading Communities guides you toward:
  • Understanding your community
  • Identifying local issues
  • Making community decisions
  • Building social collaboration
  • Working together effectively
  • Making it happen!
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Iowa Retail Initiative
Iowa Retail Initiative (IRI) Program: Equip your local independent retailers, invest in your local economy.

Our 3-part program:
  • IRI Champions workshop provides training and resources for the community and small business supporters.
  • IRI Coaching works directly with retailers tackling the obstacles preventing business growth.
  • IRI Snapshots trains local leaders to assess information about their retail districts, mapping, and decision-making.


IowanEntrepreneurship
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Preparing for a Collaborative Community Assessment
This publication helps community development specialists prepare for collaborative community assessment activities. It discusses characteristics of such an assessment, steps involved, and practical implications.
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Reciprocity No. 1 - Identifying Attitudes
Explore how consumer and business owner attitudes affect reciprocity in the rural community and retail marketplace.
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