Reciprocity No. 3 - Rural Consumers' Perceptions

This educational resource is no longer available.

Research at Iowa State University investigated whether reciprocity is important to consumer behavior in rural communities. Including sonsumer satisfaction with community-wide reciprocal behavior as a strong reason to shop with local retail options.

Pages / Length: 2
Publication Date: 03/1999

Permanent link for this product: https://store.extension.iastate.edu/product/5324