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Reciprocity No. 3 - Rural Consumers' Perceptions

Nancy J. Miller, Janis Stone
Research at Iowa State University investigated whether reciprocity is important to consumer behavior in rural communities. Including sonsumer satisfaction with community-wide reciprocal behavior as a strong reason to shop with local retail options.

Pages / Length: 2
Publication Date: 03/1999




Permanent link for this product: https://store.extension.iastate.edu/product/5324


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