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Iowa Retail Initiative

Lisa Bates
The Iowa Retail Initiative, a part of ISU Extension and Outreach, is a program designed to strengthen independent retail in Iowa communities.

Our two-part program:
  • IRI Champions workshop provides training and resources for the community and small business supporters on topics from social media and retail district amenities to understanding your town’s retail data analysis.
  • The IRI Snapshot trains local leaders to create a snapshot of their retail district and to assess information about their retail districts, mapping, and decision-making.

Pages / Length: 2
Publication Date: 04/2022

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