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Can You Call It a Focus Group? -- Methodology Brief

Kathlene Larson, Nancy Grudens-Schuck, Beverlyn Lundy Allen
Focus groups don't work for every purpose. Determine appropriate use of focus groups to get high quality information for high quality decision-making.

Pages / Length: 4
Publication Date: 05/2004
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Permanent link for this product: https://store.extension.iastate.edu/product/6456


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