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Reciprocity No. 4 - Attracting Customers to Towns

Nancy J. Miller, Janis Stone
Read about how consumers in three communities differed in their reciprocity attitudes; moral, social, and economic motivation; satisfaction with local retailers; intention to shop locally; and community attachment.

Pages / Length: 2
Publication Date: 03/1999
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Permanent link for this product: https://store.extension.iastate.edu/product/5325